The paper stock you choose will depend on the products you’re ordering, how long you need them to last in good condition and the impact you want them to have on first impression. The two areas to look at are paper weight, and paper type.

Paper weight is measured in grams per square meter (gsm). As a guide:

 80-100gsm Standard office photocopier/printer paper
 115-130gsm Cheaper flyers, commonly used for letterbox drops and high volume promotional material. Stock with a weight less than 130gsm will “show through” print to the other side.
 150-200gsm Good quality flyers and brochures, no show-through
 200-250gsm High quality stock for flyers, posters, marketing cards, booklets and brochures. We don’t recommend folding stocks over 250gsm.
 350gsm For high quality Business Cards and Presentation Folders. All Friendly

Paper types to choose from:

Laser (100gsm) Ideal for letterheads and with compliments slips. All paper is milled from sustainable forestry which therefore makes these paper choices environmentally friendly.
Gloss Art (115-170gsm) Enhances graphics and photography. Ideal for flyers, posters, marketing cards, greeting cards and calendars. All paper is milled from sustainable forestry which therefore makes these paper choices environmentally friendly.
Matt Art (115-170gsm) Gives a smooth, clean finish. Ideal for letterheads, flyers, brochures,posters, notepads and with compliments slips. All paper is milled from sustainable forestry which therefore makes these paper choices environmentally friendly.
 Artboard (250gsm) For high quality brochures and flyers. All paper is milled from sustainable forestry which therefore makes these paper choices environmentally friendly .